Dior at Alto. The name itself conjures images of sun-drenched terraces, shimmering seas, and unparalleled luxury. This isn't just a pop-up; it's an immersive experience, a temporary transformation of Selfridges' rooftop restaurant, Alto, into a vibrant ode to Dior's sophisticated aesthetic and the captivating beauty of the Amalfi Coast. Located at Selfridges London, 400 Oxford Street, this exclusive collaboration runs until September 30th, offering a unique opportunity to indulge in Dior's world of high fashion, delectable cuisine, and breathtaking views. Opening hours are generous, catering to a wide range of schedules: 12pm-11pm Monday to Saturday, and 12pm-10pm on Sundays. Prices start from a surprisingly accessible £10.50 for a main dish and £14.50 for a dessert, making this luxurious experience more attainable than one might initially expect.
Dior at Alto: More Than Just a Meal
This isn't simply a case of slapping the Dior logo onto an existing restaurant; this is a complete, meticulously curated takeover. From the moment you step onto the rooftop and are greeted by the breathtaking transformation, you're immersed in the Dior universe. The design evokes the vibrant colours and relaxed elegance of the Amalfi Coast, transporting diners to a sun-kissed Italian paradise, even in the heart of bustling London. Think rich blues mirroring the Mediterranean sea, sunny yellows echoing the citrus groves, and the soft, warm tones of terracotta reflecting the region's iconic architecture. Every detail, from the tableware to the staff uniforms, has been carefully considered to reflect Dior's commitment to exquisite craftsmanship and refined style.
Dior At Alto Restaurant Selfridges Rooftop: A Culinary Journey
The culinary experience at Dior at Alto is as carefully crafted as the decor. The menu, a collaboration between Alto's culinary team and Dior, offers a delightful selection of dishes inspired by the Amalfi Coast's fresh, seasonal ingredients. While the exact menu may vary slightly throughout the collaboration's duration, expect a vibrant array of Mediterranean flavours, showcasing the region's bounty of seafood, fruits, and vegetables. The focus is on fresh, high-quality ingredients, prepared with a modern twist that respects the traditional culinary heritage of the region. The accessible price point, starting from £10.50 for a main course and £14.50 for a dessert, makes this luxurious dining experience surprisingly affordable, broadening its appeal beyond a purely high-end clientele. This accessibility enhances the overall appeal of the pop-up, making it a desirable destination for a wider range of visitors.
Inside Dior's Pop-Up: An Immersive Experience
Beyond the exceptional dining experience, Dior at Alto offers a multitude of opportunities to engage with the brand's heritage and aesthetic. The pop-up seamlessly blends the culinary with the fashion, creating a holistic experience that transcends a simple meal. The space itself is designed as a showcase for Dior's craftsmanship and artistry. Expect carefully curated displays showcasing key pieces from Dior's collections, providing a visual feast that complements the culinary delights. This immersive aspect elevates the experience beyond a simple restaurant visit, transforming it into a curated journey through the world of Dior. Photographs are encouraged, allowing visitors to capture memories of this unique and stylish setting.
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